Macron 4 The Planet

We guarantee the highest standards of cotton quality and worker protection.

We offer products made of fabric from 100% recycled and recyclable plastic.

We are committed to giving new life to textiles waste, regenerating them as new products.

We implement policies to recycle and reuse paper and plastic for packaging.

We invest in the production of items with a long life cycle, in order to reduce waste.

Our headquarters is built according to the highest standards of environmental and energy sustainability.

We joined the BCI (Better Cotton Initiative), the largest cotton sustainability programme in the world:   together with farmers, we tackle the negative impacts of traditional cotton production, supporting production and procurement that reflect Better Cotton principles and criteria. Production embraces all three pillars of sustainability: environmental, social and economic.

We are proud members of Better Cotton and we are committed to sourcing 50% of our cotton as more sustainable cotton by 2030; more sustainable cotton includes Better Cotton.

Better Cotton and its members support farmers who implement more sustainable production practices. Efficient and sustainable use of water and care for the health of the soil. Conservation of natural habitats and protection of natural fibre quality. Promotion of decent working conditions.

Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.

All the ECO fabrics used in our clothing are produced with 100% PET recycled polyester and are certified Global Recycled Standard.

This represents a tangible commitment to eco-sustainable production, which translates into a twofold advantage for the environment: producing this fabric requires less water and less energy, and above all it gives a second life to waste PET materials which would otherwise be thrown away. For every Eco-Fabric shirt produced, around 13 half-litre plastic bottles are recycled.

After its initial use, the waste PET material is collected, milled into 2 mm chips and subsequently processed to obtain a yarn that guarantees the same performance as virgin polyester thread. This way, polyester can be recycled multiple times without losing its original characteristics.